Privacy Policy

Last updated July 24, 2026.

Information we collect

What To Wear – Rocky Mountain LLC collects information you provide when you place an order, create an account, subscribe, contact us or otherwise use this website. This may include your name, billing and shipping addresses, email address, telephone number, order information and communications. Payment details are processed by the payment provider selected at checkout and are not stored by us in complete form.

How information is used

We use information to process and deliver orders, provide support, maintain account and transaction records, improve store performance, prevent fraud, comply with legal obligations and send marketing communications when you have requested them. You may unsubscribe from marketing messages at any time.

Sharing and retention

Information may be shared with service providers that support payments, delivery, hosting, analytics and customer service, only as needed to perform those services. We do not sell personal information for money. Records are retained for legitimate operational, tax, fraud-prevention and legal needs.

Your choices

You may request access, correction or deletion where applicable by contacting support@shopwhattowear.com. Browser settings can control many cookies, although disabling essential cookies may affect checkout. We may update this policy as our services or legal requirements change.